As a keeper at the refuge, I saw such a missed opportunity in their marketing without a website or coherent brand. I offered to do this work alongside my keeper role.

The animals at the refuge are all rescued from instances where they were pets, and were no longer being cared for adequately or were forfeited due to their complex needs. The refuge is open 6 days a year to the public to generate the income needed to provide proper care for the animals.

Branding

To begin the project, I developed multiple logo iterations, colour palettes and typography options and worked with the owners to develop comprehensive brand guidelines. 

Social Media Assets

Using the new branding, I created multiple reusable social media assets for use throughout the year.