2022
WEBSITE DESIGN
Exotic Pet Refuge
Brief: Build a functional website that allows the Refuge to take online payments for their Open Days with functionality that benefits their operations. Create evergreen Social Media assets that can be utilised throughout the year to increase engagement on socials and ultimate result in more ticket sales.
Website designer, developer, copywriter and manager. Social Media designer and manager.
Website Design, Website Development, Copywriting, SEO
Website
Using the imagery, brand guidelines and graphics I had created, I developed a functional website that allowed customers to purchase tickets to the Refuge's Open Days online by card, something they had yet to offer.
I first met with the Owners of the refuge and discussed goals for the website. We discussed features and potential issues.
I then designed wireframes and wrote copy. Once the branding designs were approved, I populated the wireframes with the branding to complete the site's design process.
When the key stakeholders approved designs, I then built the wireframes and fleshed out features on Wix Studio. Opting for wix meant the refuge could still have access to no-code options when it came to updates and flexibility.
Finally, I tested the site, released a preview, and gathered feedback. The final steps also included optimising the site for mobile and connecting apps in the background to ensure the site would feed donations to the refuge directly.
Social Media Campaign
I then scheduled a social media campaign that raised the pages engagement rate significantly and that doubled the donations they received on their Open Day (from their previous years).
Check out the website here:
www.exoticpetrefuge.co.uk