The Challenge
The Event Marketing industry is saturated with corporate feeling agencies who do not cater to the boutique event productions that are on the cusp of moving from the small, local run, low budget arena, to the larger scale and more professional leagues. These events tend to struggle to work efficiently with large agencies who are out of budget, but have outgrown paying a friend of a friend to manage ads. Pot Of Sauce needed to position themselves away from these huge agencies, without coming across as unprofessional.
The Solution
We created a fun, down to earth, illustration heavy branding that played on the name 'Pot Of Sauce'. Led by strong copy and brand guidelines that centred the ideal client as someone looking to 'add a bit of spice' to their marketing, and start to sell tickets reliably. We leant heavily into the playfulness with both the copy and the illustrations, relying on a sense of humour to grab our clients attention, and a great service to keep it.
I designed a logo, colour pallette and content guidelines book. Along with several custom illustrations in multiple file formats to ensure usability and flexibility with the branding. A pattern was established, along side layout options and copy and content guidelines.
The Build
Initial meetings culminated in detailed pinterest boards that were translated into a creative direction pitch. From there, the founders chose a direction and we moved towards refining colours and concepts. This was largely done across Figma (layouts and concept designs) and Adobe Fresco (illustrations). Refining was done and the final project was delivered as a shared Figma File with components, two full PDF guideline documents and a set of flexible files.
The Impact
The launch of the agency went considerably well on Linkedin. A small client quote about the website design: "You came up on my Instagram and LinkedIn a couple times this week, so naturally I had to have a stalk and omg your website is STUNNING!! I showed the rest of the team and we were all in awe! My personal favourite touch is the chilli pepper cursor! So excited to see more from you guys :)"
