The Challenge
Design branding for the Exotic Pet Refuge that can be used across social media and the website.
As a keeper at the refuge, I saw such a missed opportunity in their marketing without a website or coherent brand. I offered to do this work alongside my keeper role.
The Solution
The animals at the refuge are all rescued from instances where they were pets, and were no longer being cared for adequately or were forfeited due to their complex needs. The refuge is open 6 days a year to the public to generate the income needed to provide proper care for the animals.
The Build
Branding
To begin the project, I developed multiple logo iterations, colour palettes and typography options and worked with the owners to develop comprehensive brand guidelines.
Social Media Assets
Using the new branding, I created multiple reusable social media assets for use throughout the year.
The Impact
