2025
DGK ENGINEERING - BRANDING
DGK Engineering Solutions
Logo Design
Brand Designer
Brand Design, Adobe illustrator, Adobe fresco, Adobe photoshop, Brand design, Illustration, Graphic Design, Logo Design, Mock Ups
The Challenge
Design a logo and branding for a modern engineering company. With references such as workwear brands Dickies and Carhartt, the client wanted a logo that represented the contemporary business.
The Solution
Inspired by 1950s character design, I also took references from traditional tattoo styles and the client's own styles and references.
The Build
I drew sketches in procreate, then transferred to Adobe Fresco and then to photoshop for composition and the t-shirt mockup.
The Impact
A character that can be utilised across branding collateral. Characters and designs such as this can help to build community around a brand. They act as mascots that clients are inclined to sport on apparel or in collateral to bolster their own image.
