2025
DO IT SCARED - MERCHANDISE DESIGN
Do It Scared
Branding, Merchandise, Illustration
Designer
Graphic Design, Mock Ups
The Challenge
A self-initiated project to craft a visual identity and limited-run merch for a fictional outdoor adventure brand. I wanted something that felt raw, bold, and purpose-driven — less Patagonia, more punk zine with a carabiner.
The Solution
I leaned into the tension between vulnerability and grit. The logotype is blocky and distressed, designed to feel hand-worn. I used film camera imagery taken from my own personal adventures inspired by fear, risk, and motion — all created with a “DIY” spirit using Adobe Fresco, Illustrator and scanned ink textures.
The Build
Screen print-ready artwork prepped in CMYK, full product mockups created for hoodies, tees, and stickers. Set up for small batch production.
The Impact
This project kicked off a new wave in my portfolio: gritty, emotional outdoor design that doesn’t play it safe. This is an ongoing project that I would ove to see come to life.
