2025
DEATH GRIP
CLIMBING COMPANY
Packaging Illustration
Designer
Graphic Design, Adobe suite, Adobe illustrator, Adobe fresco, Mock Ups, Concept
The Challenge
This was a self-initiated concept for a climbing chalk brand that could stand out in a sea of ultra-serious, hyper-minimalist outdoor brands. I wanted to explore what it would look like if climbing gear leaned into the chaotic, DIY energy of 90s skate brands like Vans, Santa Cruz, and Alien Workshop — instead of trying to be the next Patagonia.
The goal wasn’t to create something polished. It was about channeling the subcultures I grew up around — punk flyers, grunge zines, band merch — and seeing how those aesthetics could be translated into the climbing world, which often feels way too clean and gearhead-y.
The Solution
I created a custom character concept and packaging for DEATH GRIP — a fictional climbing company that makes chalk, apparel, and accessories for climbers who don’t want to look like they're sponsored by North Face.
This project is ongoing, and one I hope to be able to add more to in the future.
This wasn’t about aesthetic for aesthetic’s sake — it was a statement: climbing isn’t a lifestyle brand, it’s a sport where you fall and get scraped up. The visuals should reflect that.
The Build
I drew the character in Adobe Fresco and then moved over to Illustrator to mock up the packaging. I also utilised Chat GPT to give me a mockup of the chalk packaging itself. This was an experimental practice but I can see how the LLM has distorted my illustration and therefore, is not a practice I want to continue using.
The Impact
Though this is a mock concept, it’s sparked real-world conversations — climbers and creatives alike have messaged me saying “I’d wear this” or “this is what the climbing scene needs.” It’s a piece I’ve shown in my portfolio to signal to potential clients that not all outdoor branding has to look like REI. There’s room for weird.
It's also grown into a broader visual playground for future experimental gear and apparel work — possibly even a real microbrand, if it keeps getting traction.
