The Challenge

Lily needed a branding suite that demonstrated her USP as a freelance event professional. Lily has been working on events since she was really young, working in the industry under her dad and building key skills and knowledge from her days shadowing event professionals as a child and teenager.

She needed her branding to echo her playful youthfulness, and her femininity without coming across unprofessional.

Her website needed to host her professional portfolio, be easily updatable and reflect her style of work.

The Solution

I opted to illustrate lily herself, with her distinctive 'Eyebrows', a nickname she often has on site, as a core feature of the illustration. A hard hat, hi-vis and walkie-talkie were all crucial elements of the illustration to highlight her on-site abilities.

The Build

Illustrated in Adobe Fresco, vectorized in Adobe Illustrator and then transferred to the website build in Wix Studio.

Her portfolio was built with Wix CMS. In this manner, she is able to update her portfolio from her phone, in the Wix studio app, uploading images she takes on site and being flexible on the go. This also makes her site searchable.

Each event Lily works on is styled as a lanyard, which is reflective of the lanyards she has accumulated working in the vents industry.

The Impact

Lily utilises her website as a portfolio of works when applying for freelance roles. Her distinctive branding carries across her social media and even on site.

What Lily said:

"I loved how open you were to facilitating my own ideas. This way my website feels really and true to my personal brand, while being functional and professional! I could do almost everything I needed to from my phone which is ideal! Working with Josie was a dream! I LOVE my website and I get compliments on it from everyone who clicks the link. Even better, she has set it so I can keep it up to date from my phone - life admin who??"