Design a playful and youthful brand that demonstrated lily’s knowledge and professionalism. Logo, imagery and illustrations for a future website.

Lily described her USP as being an 'event kid'. As the daughter of an event producer, she has been on site for as long as she remembers. I wanted to include this in her branding in a playful way. Using the 'Onsite since 1998' copy, highlighted her USP directly in the branding.

It was also important to design something that maintained femininity. As a male dominated industry, Lily's branding needed to reflect her fresh perspective and no compromise approach to her femininity on site.