2025
LILY PROTO - PERSONAL BRANDING
Lily Proto
Logo and Branding
Branding designer
Adobe suite, Brand design, Adobe illustrator, Adobe photoshop, Adobe fresco
The Challenge
Design a playful and youthful brand that demonstrated lily’s knowledge and professionalism. Logo, imagery and illustrations for a future website.
The Solution
Lily described her USP as being an 'event kid'. As the daughter of an event producer, she has been on site for as long as she remembers. I wanted to include this in her branding in a playful way. Using the 'Onsite since 1998' copy, highlighted her USP directly in the branding.
The Build
It was also important to design something that maintained femininity. As a male dominated industry, Lily's branding needed to reflect her fresh perspective and no compromise approach to her femininity on site.
The Impact
