The Challenge
Develop a collection of photos of the residents at The Exotic Pet Refuge to be used in all digital marketing efforts, including, but not limited to: website, social media and print products.
The Solution
As a Keeper at the Refuge, I saw the missed potential with the refuge having such a small online profile. That, and having built up a rapport with many animals there, I felt I was best placed to capture their little faces for all to see.
The Build
I shot both professional photos to be used on the website and as content backgrounds, and UGC style videos for social media. I then edited the photos on Lightroom to give a consistent look.
The Impact
The effect of these photos is best seen on Google maps where they have had over 10,000 views and have provided a solid base for the Refuges online presence. As part of my efforts, I revitalised their Google Maps Location Profile. This included updating opening hours, contact information, adding their website and social media profiles and fleshing out FAQs. Once the images were added, the location profile soared in popularity. This led to more reviews and information being distributed by local fans.
