The Challenge

Alice is a multi-disciplined personal trainer, movement coach and retreat host. She wanted to develop a brand that felt it encompassed all her ventures and represented the common feeling and perspective she likes to generate in her classes, retreats and coaching sessions.

The Solution

We developed a community focused brand that highlighted freedom, femininity and expressiveness. We wanted it to be social focused.

The Build

We started with some super comprehensive mood boards that really captured the feeling of working with Alice. We wanted to highlight the silly and expressive nature of her coaching.

We explored names and logo options, alongside some illustrations that captured a tribal and primitive feeling.